One day, I snapped.
When a Bot Takes Issue with Something Prescribed to 65% of American Women
On her way out for maternity leave, I convinced Kristyn—my co-founder and Rescripted’s Chief Creative Officer—that it was a strategic imperative to move our podcast to video. Why? Because podcasts are famously the hardest piece of any media business to grow, and YouTube gives us more control. In 2025, people don’t want to leave platforms. So, if we served YouTube viewers YouTube ads about our show, we’d finally crack the code and drive meaningful consumer connection with From First Period to Last Period, our science-backed, joyful, sometimes irreverent conversation about all things women’s health.
A couple months later, Kristyn and her co-host, Dr. Jenna Kahn of The Prelude Network, pulled off three incredible first episodes. We were proud. We were ready. We were blocked.
YouTube (hi, Google) immediately declined our ads. The reason? Our website mentions the phrase birth control.
Birth control. Legal. Prescribed. Used by millions of women in America not just to prevent pregnancy, but to treat acne, manage PCOS, ease endometriosis pain, help with hot flashes during perimenopause, and more. Weeks later, we still haven’t been able to get a human on the phone to plead our case.
You Can Say Erectile Dysfunction, But You Can’t Say ‘Breastfeeding’
We’ve seen this before, of course. We’ve lived it. (And you have, too.)
Meta. TikTok. Amazon. You name the platform, and there’s a story about women’s health ads being blocked, buried, or banned outright. Meanwhile, suggestive ads for erectile dysfunction and manhood enhancement products run rampant.
The Center for Intimacy Justice has done a brilliant job bringing this hypocrisy to light. They’ve documented hundreds of rejected ads from women’s health brands—ads promoting everything from menopause support to pelvic floor training—and they’re actively fighting back through legal action, press, and advocacy. Their work has been covered by The New York Times, WIRED, and Fast Company, and still, here we are. Getting flagged for trying to improve women's health outcomes.
We live in a world where women can't say breastfeeding in a paid ad, but some bot somewhere is greenlighting a cartoon banana in boxer briefs. Make it make sense.
Not Trying to Rewrite American History with AI-Generated Fiction over Here
It was the second straw that broke this camel’s back.
We were working on a Rescripted editorial exploring the HHS’s women’s health website—specifically, how it changed after inauguration day. Rescripted doesn’t take sides politically, but when factual, evidence-based information about women’s bodies quietly disappears from public government resources, we feel compelled to explore more deeply.
So I went to ChatGPT. I asked it for a simple compare/contrast between the Biden-era and Trump-era women’s health sites. Its response?
“On April 1, 2025, Joe Biden is in office. Would you like me to do a hypothetical compare/contrast had Donald Trump been elected?”
Reader, I gasped.
No matter your politics, one thing is not up for debate: Donald Trump is, in fact, the current president of the United States. I’m just trying to advocate for contraception and nuanced care, not rewrite American history with AI-generated fiction.
Questions Women Are Asking
AI's Spitting Out Answers—But Good Luck Finding the Truth for Your Health
Good segue into what else is keeping us at Rescripted up at night: misinformation and disinformation in women’s health.
We’ve always known it runs rampant on platforms like Instagram and TikTok, but at least with Google, there’s been some semblance of transparency. Consumers could scan the results, compare sources, and use their own judgment to decide what felt credible.
But in the age of generative AI, that’s no longer the case. ChatGPT, Gemini—these models are amazingly powerful, but they’re also black boxes. We don’t know what’s feeding the answers, what sources are being prioritized, or how anything gets surfaced. And while citations technically exist, you’ll need a magnifying glass and a doctorate in detective work to find them.
As a media brand, it’s frustrating. But for the average woman just trying to get answers about her health? It’s risky. Because not everyone knows how to parse real from fake, science-backed from fear-based—and the stakes are high… because her life might depend on it.
We Deserve Better Than This (The Understatement of the Century)
If it sounds like I’m annoyed, it’s because I am. And if you’re a CEO or marketer in women’s health, I bet you are too. We’re spending our days building real solutions for women—whether it’s supporting her sexual health, mental well-being, fertility journey, or menopause transition—while battling public and private systems that seem to be in cahoots against us.
Ain’t nobody got time (or money) for that.
The ad platforms weren’t designed for us. The AI wasn’t trained on us. And the new HHS website barely reflects the complexity of our needs—unless you’re solely tracking ovulation instead of using birth control, or exclusively nursing a baby instead of formula feeding. (Note: Ovulation tracking is great, but so is choice. Nursing is wonderful, but so is choice.)
We Built a Brand by Turning Our Trauma into Action—and We’re Just Getting Started
We built Rescripted as the digital front door to women’s health—a place where women can access the education and empowerment they need about their bodies, health, and wellness—without shame or stigma.
Today, we reach 20 million women monthly across our owned channels, and 74 million through partners. But more importantly, we reach them with content that respects their intelligence, reflects their lived experiences, and empowers them to advocate for their health.
We're tired of seeing our mission-driven industry silenced. As a brand that serves as a hub for women seeking health answers—and for brands eager to share those answers—we’re turning this silence into something impossible to ignore.
Introducing Clara: An LLM Built for Women’s Bodies, Minds, and Souls
As two moms with half a dozen IVF kids between us, Kristyn and I started Rescripted in 2021 because we’re the kind of people whose inherent response to trauma is to take action. Going through infertility in 2018 and 2019 was like being slapped in the face by complete surprise. What bonded Kristyn and me was our shared desire to create a better world for women than the one we knew back then. Instead of feeling blindsided and powerless, women should feel informed, confident, and equipped to take charge of their health.
Today, we’re feeling no different. In fact, we have the same kind of energy we had back when we started this business. We want to turn our collective pain here—both as individuals and as an industry—into purpose. And so, we’re building something that embodies our values, our experience, and our mission.
We’re announcing Clara, an LLM trained specifically on women’s health and wellness. And we can’t do it without you.
No BS, Just Real Science and Real Conversations
She’s built on trust, not hype. On community, not chaos. On science, not speculation. Clara exists because we believe that the current landscape is broken—and that women deserve better.
Here’s what makes Clara different:
- She’s trained on Rescripted’s trusted multimedia content, including over 3,000 unique pieces of editorial, social videos, newsletters, and podcasts. Everything she shares is rooted in medical review and editorial rigor.
- She talks like us. Clara is helpful and conversational, always in the warm, authentic, and real tone that makes people love Rescripted. She’ll propose follow-up questions, related topics, and invite deeper exploration.
- She wants science-backed women’s health and wellness brands to contribute. Any brand that’s grounded in evidence and seen through a female lens is welcome to apply. All you have to do is submit your content for review by one of our medical and scientific advisors. From reproductive health to migraine, from heart disease to skincare—if it affects a woman’s health and wellness, it belongs in Clara.
- She gives credit where credit’s due. Clara doesn’t bury sources in tiny links. We want your brand to be front and center. If you're doing something amazing for women, our community should know about it.
- She connects you to consumer search trends. As a brand partner, you’ll have visibility into what women are searching for—and where they’re getting stuck—so you can help them get unstuck with your products, services, and content.
- She’s affordable, and she’s leveling the playing field. Yes, building this has come at a cost, and we'd love your help to keep it alive and expand it. But the good news? The cost to join and stay is affordable for everyone. Whether you're a pre-seed startup or a multinational pharmaceutical corporation, the price is the same.
The Tool That Brings a Sense of Relief—'I’m Not Alone After All’
When I experience a health issue, I’ll admit: the first place I go is ChatGPT… but only to outline the research I’m about to do. Then I’ll hop over to Google and dig into some trusted editorial. And the next thing I’ll do—without fail—is head to Reddit.
As a student of media, I know what Reddit is and what it isn’t. It’s not the place to get science-backed answers. But it is the place where people show up as themselves and say: “I’m going through this too.” It makes you feel less alone.
But sometimes, what I find there just isn’t enough. I need something longer form. I need a story from a real person to make me believe it’s going to be okay. That’s why we’re introducing a new content type: long-form, personal health stories that wrap around science-backed editorial. These stories will live inside Clara—bringing humanity and healing into the search for answers.
And here’s what Clara says back to you, when you feel alone:
“You’re not.”
Over the past six months, we’ve amassed an incredible amount of quantitative research about how women are really feeling about their health and wellness—across life stages, across regions, across races and ethnicities. So you’re experiencing perimenopausal bloating and don’t want to leave the house? We’re so sorry to hear that—but also? You’re not alone. 37% of our community feels exactly the same. One-third of them live in a large city (just like you), and half of them are between 42 and 45 (just like you).
This is what community looks like in 2025. The world doesn’t need another message board. We need shared data, shared solutions, and shared stories.
We believe the future of women’s health requires:
- Smarter tools
- Trusted science
- Collaborative innovation
- A warmer, more relatable tone
- Real stories
That’s why we built Clara. For all of us.
Whether you make protein-rich cereal, vibrators designed for women, or a way to test for lupus—as long as you're all-in for women’s health, are science-backed, and have a history of applying a female lens—you’re invited to be part of this. Because the only way we fix what’s broken in women’s health is together.
Let’s build this.
With clarity. With compassion.
With Clara.
.webp)
